Ticket News

Record sales! But some season-tickets still available

Increased capacity to the Amex can see crowds of up to 32,000.

By BHAFC • 16 June 2021

By Paul Hazlewood
Albion, alongside the Premier League, are committed to having full capacity crowds in stadiums by August.

Season-ticket holders have shown their support for the club ahead of the new 2021/22 season, with 96% of available season tickets now sold after initially securing a 92% renewal rate.

While, new and old 1901 Club members have now bought up 95% of available memberships. 

This represents record season-ticket sales for the club, given the expanded capacity at the Amex, which rises to just under 32,000 from the start of the new season. 

With capacity expanding, those wishing to sign up for a NEW season ticket can buy now, with limited availability across most areas of the stadium. 

Chief executive Paul Barber said, "We were delighted with the initial figure of 92% for season tickets, but with record season-ticket sales this further underlines the amazing support we have from the fans. 

Season-ticket holders benefit from a number of perks.

"The response has been phenomenal and there is no doubt fans can't wait to get back to the Amex next season.

"For those still thinking about a new season ticket or adding family members to their group, although some parts of the stadium are fully sold out, there is still limited availability across a number of areas, due to the extra capacity, but we would recommend that you buy now to ensure you get the best seats available.

"Like me, I am sure they will be further encouraged by the Premier League's announcement this morning that they are committed to being back to full capacity for the start of the new season. 

"We fully understand that these are difficult times, so on behalf of Tony Bloom, Graham Potter and everyone at the club I would like to thank our season-ticket holders and 1901 Club members for this amazing show of support."

Barber confirmed the club remains confident of opening at full capacity, and confirmed talks are ongoing between clubs, the Premier League and government.

"We are working hard on the return of fans protocols, alongside the Premier League, and we will be working hard to provide a safe and welcoming environment for fans when they return, and we are confident we will be back to full capacity in time for the new season.

“For those contemplating a new season ticket, we have provided a covid guarantee to ensure if we do have to play behind closed doors or to limited crowds, those unable to watch games as a result will be reimbursed.

“We have also provided greater flexibility than ever before, by introducing a new sharing scheme, to help our season-ticket holders get the maximum benefit in the current climate."

Supporters wishing to join us for the 2021/22 can sign up for a new season ticket here.

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