Who's Who

Who's Who

Tony Bloom


Paul Barber

Chief Executive and Deputy Chairman

David Jones

Executive Finance and IT Director

Ray Bloom


Derek Chapman


Robert Comer


Adam Franks


Peter Godfrey


Marc Sugarman


Michelle Walder



By Paul Hazlewood
Graham Potter.

Football Staff

Graham Potter
First Team Head Coach

Billy Reid
Assistant Head Coach

Bjorn Hamberg
First Team Coach

Ben Roberts
Goalkeeping Coach

Paul Winstanley
Head of Recruitment

Kyle Macaulay
Assistant Head of Recruitment

John Morling
Academy Manager

Andrew Crofts & Shannon Ruth
Interim Under-23s Coaches

Mark Beard 
Under-18 Coach

Hope Powell
Women's First-Team Manager


By Paul Hazlewood
Adam Brett alongside captain Lewis Dunk.

Medical Services

Adam Brett
Head of Medical Services

Dr Stephen Lewis
Club Doctor

By Paul Hazlewood
Albion's technical director Dan Ashworth.

Club Senior Management Team

Paul Barber 
Chief Executive and Deputy Chairman

Dan Ashworth
Technical Director

David Jones
Executive Finance & IT Director

Paul Mullen
Chief Operating Officer

Brett Baker
Club Secretary

Polly Bancroft
Women's and Girls' General Manager

Paul Camillin
Head of Media and Communications

Jenny Gower
Head of Ticketing and Supporter Services

Alex Henderson
General Counsel

Adrian Morris
Head of Safety and Security 

Rose Read
Head of People and Culture

Russell Wood
Head of Commercial